Every bit counts in saving precious lives
The biggest killer among women, as we are all aware, is breast cancer. This deadly disease claims a life every 8 seconds around the world. It has a devastating affect to families and friends of the victims. Almost every household has at least one member claimed by the disease, including mine. Medical researchers have been desperately finding a cure and research have been carried out in scientific laboratories worldwide by teams of scientists. Cancer cells are tough and resilient, but the human spirit is equally indomitable and stronger. We don’t give up easily, and we choose our battle carefully. Cancer is one of our greatest enemies and it is also Zenith’s target. The road travelled has been long, and we still have a way to go, but we have been achieving a lot of success in our discoveries in combating the disease and have gained a lot of ground over the years. And each day we are one step closer.
To win this war, plenty of financial resources are required as research is expensive, and even though the governments of the day may have allocated funds towards the research, it’s never enough. Therefore, it is up to us, the public, to do our bit to help move the research faster along the way. Hence, contribution towards the worthy cause to help terminate the disease once and for all is imminent. The donations come in all forms and happen all year round, but a special day has been designated as a reminder of our duty to our grandmothers, mothers, sisters, wives and friends, to save them in every way we can, and thus Pink Ribbon and Pink has been named and chosen. Pink stands for hope and awareness.
Zenith’s corporate social responsibility initiative division HORIZ-ON has stepped in to help in fighting against breast cancer for the third year in succession, giving a hand in supporting Susan G. Komen as a gesture in their continued commitment to the foundation to fight against breast cancer, and they are in for the long haul.
CEO Benoit de Clerck shared, “One of the key pillars of
ZENITH’s HORIZ-ON initiative is women’s empowerment, and we strongly believe that access to healthcare and
education is a vital part of it. Susan G. Komen® has been doing a phenomenal job in the USA and across the
world in spreading awareness and offering support. It is truly at the vanguard of the fight against breast cancer.
The future is full of hope and promising innovations that are bound to offer a brighter, healthier future for all, and ZENITH is truly humbled to play a small role in this valiant effort”.
“At Komen, we work to create a world without breast cancer—but we cannot do it alone. Through ZENITH’s
generous contributions, totalling over $700,000 since 2022 and steadfast support, Komen can continue to
provide patient care services to thousands of families and accelerate research to save more lives from breast
cancer,” said Sarah Rosales, senior vice president of corporate partnerships at Komen. "Together through this
meaningful partnership, we ensure no one has to face breast cancer alone, bringing new hope to all those
affected by this disease.”
In 2022, Zenith began lending their support to the Susan G. Komens, a fund-raising foundation to fight against breast cancer, with the introduction of the special pink edition of the Chronomaster Original. In 2023, the Chronomaster Sport and this year, 2024, Zenith decided to present the latest limited edition in the DEFY Collection, the DEFY Skyline Pink. The watch represents the spirit of women today, like its two previous siblings: it is strong, powerful, resilience, high-spirited, and caring, with its sporty yet versatile.
The dodecagonal bezel with a round centre purveys the sporty spirit, iconic as DEFY can be, framed by a beautiful shade of sunburst pink; one could say a strong shade of pink like no other, not overpowering and not insignificantly light, and it adds the indomitable spirit to the dial, decorated with the stamping of four-points stars (which appeared on the original DEFY),evenly distributed over the dial. It is then further decorated with SuperLuminova coated hours indexes and hours and minutes hands. It has the world-first continuous 1/10th of a second indicator, which sits in a sub-dial at nine o’clock, showing-off its hi-frequency of 5Hz (36,000 vph) emitting from the Calibre El Primero 3620, that definition of DEFY Skyline watches with a stop-second mechanism. A date window at three ‘clock. It has a power reserve of 60 hours. Last but not the least, the subtle statement maker of a beauty is housed in an eight-sided 41mm stainless steel case with a singular faceted graduating links bracelet, which finish it as a versatile every day timepiece you will not bear to part with.
The perfect gift to your beloved women in your life to show your love and care, and don;t forget about yourself. At the same time, a portion of proceeds from the sales of the watches will go towards Susan G Komen foundation to fight against breast cancer. And most of all, for saving precious lives.
