Sold: The Rolex Unicorn Is The Second Most Expensive Rolex At Auction
After the Rolex Paul Newman Daytona, of course.
Rolex Articles
BRAND HISTORY 
Founded in 1920 in Geneva by Hans Wilsdorf, Montres Rolex S.A. is one of the most well-known watch manufacturers in the world today. The company is known for pioneering timepieces like the Oyster — the world’s first waterproof wristwatch which was equipped with a patented system comprising a screw-down bezel, caseback and winding crown. Other innovations down the line include the Cyclops lens and Parachrom hairspring, as well as materials like Cerachrom and Everose gold—their proprietary blend of rose gold. Find out more here.
Rolex Datejust: Five Things To Know
Here’s why everyone loves the Rolex Datejust.
BREAKING NEWS: Paul Newman’s Daytona Sold For US$17,752,500
The mother of all Rolex Daytonas goes for a princely sum.
That Time The Rolex Daytona Went A Bit Loco
Maybe 50 is the new 20s, after all.
Rolex Cosmograph Daytona: A Quick Introduction
The ultimate Rolex sports watch to own.
Paul Newman Daytona: Three Things To Know
This is the holy grail from Rolex.
