Introducing: Bell & Ross Celebrates Black
The colour that puts others in its shade
There are no other colours more controversial and yet strongly embraced by the stylish world than the colour black and none more dramatic. It evokes emotions from both ends of the spectrum. It is the colour adored and loved by creative and artistic individuals worldwide, be it part of their work or their sartorial preferences, for the discrete power it wields. No one says it more succinctly and boldly than one of the most iconic fashion designers of the 20th Century, Coco Chanel, “When I find a colour darker than black, I’ll wear it. But until then, I’m wearing black!”, and it was she who introduced the colour to our modern world because of its sophisticated quality and versatility, it defines and hides everything, at the same time remains mysterious, enigmatic and timeless. The bottom line is, that black has always been there and will always be there and will never go away, simply because we love it.
Black watches may have first appeared in the 70s, but it wasn’t until the 21st century that the bold new world was ready to embrace such a dramatic colour. At Bell & Ross, their love story with the colour black started way back in 2010, since then it has always been their signature colour and has become part of their DNA. And today after more than a decade or so, they decided to re-emphasise and remind us of the importance of the sophisticated colour as they introduced the Bell & Ross BR 05 Black Ceramic.
Yes, finally the all-black BR 05 that we all have been waiting for is here, the watch comes in two variations, the black sunburst dial with Arabic hour markers and indexes, and the skeleton dial with indexes. The markers on both variants bear indexes and hands that are filled with white SuperLuminova emitting green light in the challenging lights. They are powered by the automatic Calibre CAL 321.1 for the sunburst dial and the CAL 322.1 for the skeletonised version. They are both housed in a 41mm black ceramic case and to compliment their enigmatic look, they come with a choice of a full black ceramic ‘H’ links bracelet or vertical ribbed rubber strap.
To celebrate the beautiful sophisticated BR 05 Black Ceramic, in collaboration with Swiss Watch Global, Bell & Ross Malaysia launched the “Black Is The New Black” with the “Black 50” campaign. Together they scoured our nation’s talent pool of dynamic, creative and successful artists, entrepreneurs, models, influencers, dancers, fashion designers, and photographers for the 50 handpicked individuals who represent the best and also speak the same professional language as the global community we interact with today. One common denominator or the singularity amongst their diverse background is their power to redefine the spirit of wearing black watches. Their taste and their philosophy embody what the power of the colour black truly represents in today’s modern society since black is celebrated universally as the colour of sophistication that exudes the power of attention. Are you a fan of black watches?
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