Aviva's Head of Digital Product & Design also happens to be an extremely digital-savvy entrepreneur who once ran a company remotely from a beach.
Johnny Yongfook Cockle, Head of Digital Product and Design at Aviva, shares his lifelong passion for watches in this candid and insightful watch story. From childhood inspirations to his favorite pieces, Johnny's journey as a watch enthusiast is as dynamic as his career.
A Life Shaped by Watches and Design
As the head of digital product and design at Aviva, a 300-year-old British insurance company with a global presence, Johnny oversees the digital customer experiences of websites and mobile apps. Yet, his appreciation for watches began long before his professional journey, inspired by his father’s love of timepieces.
The Memorable Rolex Milestone
For Johnny, the Rolex holds a special place as a symbol of personal achievement. He reminisces about purchasing his first Rolex after selling one of his companies—a moment that marked a milestone in his life. The watch represented not just luxury, but a tangible reward for years of hard work.
Diving into Boutique Brands
Johnny’s collection extends beyond the mainstream, including boutique brands like Helsin. Known for their limited runs and exceptional build quality, these watches appeal to him with their retro aesthetics, like the unique bubble dial—a rare design feature in contemporary watches.
A Love for Tudor's Heritage and Modern Touches
With a natural gravitation toward diving watches, Tudor holds a significant place in Johnny’s collection. He admires their long-standing heritage combined with a modern twist, striking the perfect balance for someone like him who values both tradition and innovation. Tudor’s recent efforts to reposition themselves with bold designs like the all-black Black Bay have caught his attention, showcasing their willingness to experiment within a storied legacy.
The Fun of Affordable Timepieces
Interestingly, Johnny’s favorite watch to wear most often isn’t the most expensive one. It’s an affordable piece with a Pepsi dial and a day-date complication—a refreshing pop of color to his otherwise neutral wardrobe. He values it for its practicality, lack of preciousness, and the fun factor it brings.
A Brand’s Connection to Purpose
For Johnny, the most crucial aspect of a watch brand is its genuine connection to its craft—particularly when it comes to diving watches. His appreciation for authentic heritage aligns seamlessly with his support for brands like Tudor, which continue to innovate while staying true to their roots.
Johnny’s story highlights how watches go beyond mere functionality, becoming symbols of personal milestones, style, and legacy. Whether it’s a high-end Rolex, a boutique Helsin, or a fun and affordable piece, each timepiece holds a unique place in his life.
Read more about the watches and brands featured in the interview: Rolex, Tudor, Seiko
