TAG Heuer Autavia Isograph: Malaysia Price And Review

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TAG Heuer brings a 1960s heritage piece up to date for 2019.

TAG Heuer Autavia

TAG Heuer didn’t christen its new standalone collection, the Autavia, because it rolls off the tongue; it has actually been a part of the company’s timekeeping history for almost a century. With a name that’s a portmanteau of ‘automobile’ and ‘aviation’, it should come as no surprise to discover that the Autavia first appeared in the brand universe in 1933 as a dashboard instrument for racing cars and aircraft.

However, it is from another era that this new pillar’s debut collection takes its design cues: The 1960s, when the brand started making Autavia watches. From the rounded, first-generation case and bevelled lugs to the cockpit-inspired aesthetics, there are archival references aplenty to keep TAG Heuer fans happy.

Unveiled at Baselworld earlier this year, the collection’s seven references—five 42mm stainless steel timepieces and two with the same dimensions in bronze—are all basic three-hand models.

TAG Heuer Autavia Isograph

Each one has a bi-directional rotating bezel with a 60-minute scale in coloured ceramic or stainless steel. It borders a smoked dial in a complementary colour that’s decorated with Super-LumiNova-coated Arabic numeral hour markers and indexes, and rhodium-plated sword hands.

One of the most distinctive features is the oversized crown with two-tiered fluted design, which is a nice, nostalgic nod to the Autavia’s aviation pedigree. Another plus-point is the easily interchangeable leather/NATO strap and stainless-steel bracelet. Simply engage the push buttons on the underside of the case—et voilà!

TAG Heuer Autavia Isograph

That being said, the Autavia collection is more than just good looks. Its real highlight took an army of mathematicians, physicists and chemists to develop and gives every model in the collection Isograph distinction: The automatic Calibre 5’s cutting-edge carbon-composite hairspring.

Lightweight and low-density, it is gravity-distortion and shock-proof, making it also anti-magnetic. The hairspring’s geometry improves precision, while its placement on an aluminium alloy balance wheel ensures optimal thermal behaviour and aeroelasticity.

Patrick Dempsey for TAG Heuer

If you’re looking for a new timepiece with an old soul, you can’t go wrong with an Autavia. Functionality, reliability and timeless style are practically guaranteed; the only thing not assured is that it’ll make you look as ruggedly handsome as Patrick ‘McDreamy’ Dempsey does in the publicity shots.


42mm stainless steel or bronze


Blue, black or grey (stainless steel case), green or brown (bronze case) with Super-LumiNova numerals, markers and hands, date window


Self-winding Calibre 5 with new in-house Isograph hairspring


Light or dark brown calfskin leather (blue, black, grey or brown dial), khaki calfskin leather (green dial), or stainless steel bracelet and NATO strap (blue or black dial)


Hours, minutes, seconds, date

Power Reserve

38 hours


RM13,550 (leather strap), RM14,750 (bracelet/NATO strap)

Tagged under autavia
Leong Wong

Editor, CROWN Malaysia

A familiar face in Malaysia's horological publishing scene, Leong has been involved in lifestyle journalism since the mid-1990s. Besides watches, he takes a keen interest in cars and men's fashion.

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