BRAND HISTORY
Longines was founded in 1832 by Auguste Agassiz, and has been based in Saint-Imier since its establishment. The company came into prominence in 1867, the year it debuted its first in-house movement the 20A, which won an award at the Universal Exhibition in Paris the same year.

Growing from strength to strength, Longines subsequently became one of the pioneers that spearheaded mechanised production in Swiss watchmaking, leading to milestones such as the creation of award-winning certified chronometers, shaped movements for wristwatches, and pilot’s watches used by aviation pioneers including Charles A. Lindberg. 

In 1983, the company was acquired by a conglomerate that eventually became the Swatch Group. Longines is now known for its range of refined mid-luxury timepieces, as well as involvement as official timekeeper in numerous sports, including gymnastics, tennis and equestrian sports.      

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BRAND AMBASSADORS
Eddie Peng, Lin Chi Ling, Aaron Kwok, Kate Winslet, Aishwarya Rai