PRESENTING: SevenFriday PS2/01
SevenFriday shows the second time around is always better.
One of the game-changers in the entry-level luxury segment of the mechanical watch market is SevenFriday. The Zurich-based lifestyle watch brand founded by Dan Niederer has since established a cult following nine years after it launched in 2012. What makes it such a success and coveted by so many young, bold and chic segments of society? We'd call it aesthetics. After all, SevenFriday watches have all the elements and details usually found in watches that easily cost 10 times more.
The effort that goes into designing and constructing the watch is quite impressive. The cushion-shaped case consists of multiple parts, along with a five-layer dial crafted with careful finishing and imbue with complications rarely seen in watches of this price bracket.
If you are in the market for a reasonably priced timepiece that looks like a million bucks, then SevenFriday speaks your language. Its latest offering is a revisit of an early example, the S2/01; with tweaks here and there, and upgrades of certain parts. The new PS2/01 comes across as something different, more dynamic and striking than its predecessor, though you can still spot the similarity upon close inspection.
As we all know, bronze is the metal of the hour, and SevenFriday certainly wasn’t going to let the warm golden-coloured metal slide. With the aid of the lighter toned brass, the new treatment given to PS2/01, you can hardly tell it’s the spiritual successor of the S2/01. One might mistake it for a new design.
The 47mm case has a matte-finished steel bezel with a black inner bezel and an oxidised bronze steel caseband. The openworked dial framed by gunmetal emphasises the round skeleton dial decorated with bronze hour markers filled with lume, as well as galvanised brass plates with bevelled edges. Above the exposed movement and the bridges are the hour and minute wheels with lume-coated indicators, which make telling time in the dark easy.
The partially seen components belong to the automatic and always reliable calibre Miyota 82S5, also used in other SevenFriday models.
SevenFriday PS2/01 represents what is right with the horological world, where you can enjoy the similar aesthetics and complications of high-end luxury watches without breaking the bank. It is bold, but if you have the right personality with a creative spirit, this watch will certainly make your wrist pop.
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