Rolex Articles

BRAND HISTORY 
Rolex Headquarters in Geneva
Founded in 1920 in Geneva by Hans Wilsdorf, Montres Rolex S.A. is one of the most well-known watch manufacturers in the world today. The company is known for pioneering timepieces like the Oyster — the world’s first waterproof wristwatch which was equipped with a patented system comprising a screw-down bezel, caseback and winding crown. Other innovations down the line include the Cyclops lens and Parachrom hairspring, as well as materials like Cerachrom and Everose gold—their proprietary blend of rose gold. Find out more here.


History: Long overshadowed by its Oyster case brethren, the Cellini is that other, dressier half of the Rolex's dual-range catalogue, with the Cellini Prince dating back to the 1920s. The Cellini bears the distinction of being the first mass-produced watch to gain a chronometer certification, when a batch of 500 chronometers were produced for King George V's Silver Jubilee in 1936.

Rolex doesn’t launch a new movement very often. But when it does, one had to be sure to sit up and take heed. At Baselworld 2015, we were awed by the new Calibre 3255, Rolex’s first new movement since 2012’s Calibre 9001, which drives the SkyDweller.

The Calibre 3255 represents a significant enhancement in precision, power reserve and resistance to magnetic fields and shocks. The key here is Rolex’s new Chronergy escapement. It’s essentially an improved Swiss lever escapement, with redesigned escape wheel teeth and a lighter escape wheel (which has a cut-out design to reduce its inertia) that makes the escapement 15 per cent more energy efficient.

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