Bell & Ross Opens Two New Stores

Two new Bell & Ross stores to indulge your inner watch geek.

Bell & Ross Pavilion Bukit Jalil

Bell & Ross, needless to say, has been experiencing a meteoric rise in its presence here in Malaysia more so than ever. It has been building a cult following ever since it made its debut in the late 90s and, over the last few years has become one of the most talked-about luxury brands, especially here in Malaysia. The sophisticated and chic aesthetics of the watches with their trendy bold designs and their classic military-inspired aviation theme, which appeals very much to the trendy and bold segments of the market. The success of the brand has lent itself to establishing several boutiques in the Klang Valley to serve its ever-expanding clientele. Popularity and demand have led to the opening of two new boutiques in the Valley, and they both are given different treatments yet based on the same theme, aviation.

Bell & Ross Pavilion Bukit Jalil

One of the new mono-brand boutiques is located in the newly opened Pavilion Bukit Jalil, with a design language that communicates the relaxed and laid back atmosphere that makes you feel comfortable at once, with a light natural wood floor-to-ceiling cabinet and a shelving wall unit displaying aviation-related memorabilia. A white wall provides the canvas for a life-sized image of a fighter jet cockpit, while black steel display cases and towers flaunt Bell & Ross' collections from the classic BR 01 to the latest BR 05.

While exuding the aviation theme in a very modern and urbane way, the boutique almost reminds one of an ultra-modern industrial-like hanger where your private jet is parked.

Bell & Ross 1 Utama SC pop-up

The other store is located at 1 Utama Shopping Centre. Though permanent, it's designed as a pop-up store with a light and airy feel, enhanced by a black and white theme throughout. The display cases and towers are once again in lightweight black steel with glass casing housing the full collection of Bell & Ross classic favourites and their latest timepieces. The floor is the industrial-like concrete grey, to compliment the urbane and contemporary theme with luminous totem standing on the shop floor. The pop-up style somehow has made it not only modern but also inviting and comfortable without being intimidating for clients to whisk in and browse the fabulous timepieces with aviation-themed images reminding you of their origins.

Bell & Ross 1 Utama SC pop-up

Both stores look amazing and it's certainly worth your while to pop in the next time you are in either the Pavilion Bukit Jalil or 1 Utama Shopping Centre looking for that perfect watch.



A familiar face in Malaysia's horological publishing scene, Leong has been involved in lifestyle journalism since the mid-1990s. Besides watches, he takes a keen interest in cars and men's fashion.

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